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Bluestar Genomics

  • Positioning Research
  • Identity Design
  • Campaign Development
  • Website Design & Development
  • Social Media Channel Design

Design Partner: Spirolab

Bluestar Genomics is a molecular diagnostics company focused on developing liquid biopsy tests designed to detect cancer early when treatments are the most effective.

Bluestar selected 22 Fillmore to overhaul the company’s brand identity on the heels of raising $70M in Series C funding and while conducting two large clinical studies to support the commercial launch of its pancreatic cancer test panel.

The breadth of the branding scope involved redesigning the Bluestar logo, expanding the business collateral system, creating a corporate positioning campaign, and designing and developing the corporate website.

The new corporate identity and the “Detect When It Matters” creative platform were introduced with the launch of the company’s full-featured website which also features original photography and video.

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