- Strategic Positioning
- Campaign Development
- Website Design & Development
- Program Identity Design
Design Partner: Spirolab
22 Fillmore worked with Principia to refine the company’s brand positioning and then used it as a springboard to create a new corporate campaign and to develop a full-featured corporate website.
22 Fillmore developed a new strategic platform built around the creative theme of “Bonding Matters.”
The “Bonding Matters” campaign was unveiled with the launch of a revamped website that features original video and photography. The website was awarded “Outstanding Website” in the 2020 WebAward Competition.
Principia was acquired by Sanofi in Q3 of 2020.