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Principia Bio

  • Strategic Positioning
  • Campaign Development
  • Website Design & Development
  • Program Identity Design

Design Partner: Spirolab

Principia is a late-stage biopharma developing next generation oral and topical therapies to transform the treatment of immune-mediated diseases like pemphigus and multiple sclerosis.

22 Fillmore worked with Principia to refine the company’s brand positioning and then used it as a springboard to create a new corporate campaign and to develop a full-featured corporate website.

22 Fillmore developed a new strategic platform built around the creative theme of “Bonding Matters.”

The Bonding Matters platform ties directly to Principia’s tailored covalency technology but also relates to the company’s internal culture and community engagement.

The “Bonding Matters” campaign was unveiled with the launch of a revamped website that features original video and photography. The website was awarded “Outstanding Website” in the 2020 WebAward Competition.

Principia was acquired by Sanofi in Q3 of 2020.

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