- Strategic Positioning
- Campaign Development
- Website Design & Development
- Program Identity Design
Design Partner: Spirolab
Principia is a late-stage biopharma developing next generation oral and topical therapies to transform the treatment of immune-mediated diseases like pemphigus and multiple sclerosis.
22 Fillmore worked with Principia to refine the company’s brand positioning and then used it as a springboard to create a new corporate campaign and to develop a full-featured corporate website.
22 Fillmore developed a new strategic platform built around the theme of “Bonding Matters.” This platform ties directly to the Principia’s tailored covalency technology but also relates to the company’s internal culture and community engagement.
The “Bonding Matters” platform was unveiled with the launch of a completely revamped website that features original video and photography.