Kardigan
SERVICES PROVIDED:
- Name Development
- Positioning Research
- Identity Design
- Campaign Development
- Website Design & Development
- Social Media Channel Design
Design Partner: Spirolab
Kardigan is a heart health company developing a portfolio of medicines designed to make cardiovascular disease preventable, curable and no longer the leading cause of death in the world.
Kardigan tapped 22 Fillmore to lead the development of the company’s brand identity as the biopharma was coming out of stealth mode and announcing its Series A funding, its leadership team, its scientific approach and its corporate values.
The full scope of work included the development of the Kardigan name, the design of the logo, the build out the identity system, the creation of a corporate positioning campaign, and the design and development of a launch website.
The “Pulse of Life” hompepage campaign strikes an inspirational tone reflective of the company’s big picture vision of reimagining what’s possible in cardiovascular medicine.
