We are a brand consultancy specializing in strategic positioning, identity design, and digital development.


22 Fillmore is a San Francisco Bay Area branding firm that works with companies to find their voice, shape their image, and express their value. Our clients range from venture-backed startups to mid-cap companies that span multiple verticals from healthcare to high-tech.

Recent projects include a soup-to-nuts rebrand for Ikena Oncology, a Boston-based biotech focused on cancer. The scope of work covered a corporate name change, the buildout of a new identity system, and an overhaul of the company website. Read all about the rebranding effort in this blog post on Life Sci VC, a site run by Atlas Venture partner, Bruce Booth.

22 Fillmore was founded by Tom Haan, a creative agency veteran who cut his teeth in the agency business back in the early dot-com days and has spent over 20 years working with clients in a strategic consulting capacity.

If you’ve got something in mind that you think would be a fit, drop us a note. We’d love to hear from you!