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Pivotal Life Sciences

  • Positioning Research
  • Campaign Development
  • Website Design & Development
  • Social Media Channel Design
  • Original Photography

Design Partner: Spirolab

Pivotal Life Sciences is global healthcare investment firm that specializes in providing capital to innovative companies developing therapeutic products and technologies to address major unmet medical needs.

22 Fillmore collaborated with Pivotal to refine the firm’s positioning and to overhaul its visual brand identity to better represent its stature as preeminent life sciences investment firm.

Our work with Pivotal ran the gamut for strategic positioning to expansion of the visual brand language and culminated in the design and development of an engaging and visually-arresting website property.

The “Investing in Pivotal Innovation” campaign featured on the homepage is a nod to the company’s focus on financing impactful healthcare companies while also alluding to the company’s investment in its own progressive investment strategies.

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