- Positioning Research
- Identity Design
- Campaign Development
- Website Design & Development
- Social Media Channel Design
Design Partner: Spirolab
Theseus is a clinical-stage biopharma focused on improving the lives of cancer patients through the discovery, development and commercialization of transformative targeted therapies.
Theseus tapped 22 Fillmore to lead the design of the company’s brand identity as the biopharma was coming out of stealth mode and gearing up for a road show to promote its October 2021 IPO.
The full scope of work included the design of the Theseus logo, the build out the identity system, the creation of a corporate positioning campaign, and the design and development of a full-featured website.
The “Outsmarting Cancer Resistance” campaign is a nod to the company’s pan-variant drug candidates that are designed to address the challenges of drug resistance and is featured on the corporate website.